Gluten Free Shopping is SO Frustrating

UPDATE:  Darren from Laucke has been most helpful answering my questions regarding their gluten free products.

Laucke makes Easy Baker’s White Bread Mix packaged in a 1kg box and Gluten Free White Bread Mix in a 500 g packet.

Not only has Laucke rebranded and relabelled their products, but some supermarkets are now shelving the gluten free Laucke products with the other bread mixes.

I still can’t find a packet of Laucke Easy Bakers White Bread Mix within a 10 km radius of home, but will have to ring around and/or approach my local shops about restocking the product.

And NO, the 500 g gluten free packet bread mix is not suitable as a substitute for the Easy Bakers gluten free mix and the recipes developed for the Easy Bakers mix.

ALaucke Bread Mixsidebarimage-Easy-Bakers-White-130729-copy

Last week I literally had my husband driving all over the city trying to find me a packet of bread mix.  The Laucke GF Bread Mix is a must have pantry item as I use it for : bread rolls, wraps and flat breads.

After visiting 5 supermarkets, he came home defeated.  There was no Laucke Gluten Free White Bread Mix to be found. We all know that feeling: what do I use now.  Just when you settle on a product that you learn how to handle, it disappears.

I felt that if need be, I would ring all the supermarkets in Townsville to find out where I could find a packet or two.  It wasn’t as if they had replaced this gluten free bread mix with another bread mix product. There was no space on the shelf.  It was just gone.

With a bit more time toward the end of the week, I asked at the customer service desk about the product.  The helpful lady brought the item up on the store’s computer and told me that there were 6 packets in stock.  No way… I had checked three times and there was none to be seen. I grabbed a packet, but did not realise that this gf bread mix was in their Creations range and wasn’t the Easy Bakers gf bread mix I was looking for.  I did try to use it…. but the flat breads were doughy and the focaccia was interesting.

The problem was four fold: firstly the product has been repackaged and no longer looked like the old product, secondly the supermarket now shelved it in the baking section and not in the gluten free section, thirdly the words gluten free are not easily noticed as they disappear in amongst the folds of the packet when it sits on the shelf and fourthly there are two Laucke gf varieties but the supermarkets either have none or the Creations gf white but not the stock standard Easy Bakers gluten free white.

The two varieties are:

1. A 500 g packet of Creations Gluten Free Bread Mix that soy free as well.  The soya flour has been replaced with chickpea flour and

2. A 1kg box Easy Bakers Gluten Free Bread Mix.

Be careful because on the shelf all Laucke products look the same and one could easily select the ‘normal’ bread mix instead of the gluten free one.

Laucke GF

2 responses

  1. I know this feeling of frustration, especially when they tell you they do not stock this product anymore because no one buys it. So why the product is gone?

    1. I found 6 packets at a Coles on the otherside of town today, with use by dates May 2015. At least I won’t run out too soon. You really do need a big pantry for gluten free cooking.